What’s with the web copy… and how web copywriting is different? What’s the big deal with the web copy you ask. And wonder if writing an effective copy really calls for a specialist. Most of the people think writing web copy is easy… which isn’t. Why? Because you just don’t want to put some content … Read more
Remember where we left last time? The Easy Way Out? (Finding out who you are) Start with: What do you do? (What are you good at…) What have you done? (How did your journey go so far…what did you find?) What do you want to do? (Where do you want to go from here?) Preferably … Read more
So what does Finding out “who you are” has to do with branding yourself or your business? The essence is to find a connection between you and your product or services. (More on that later) For now, let’s concentrate on finding out “who you are”. There are various ways to approach this and most likely … Read more
If you had been in a discussion about starting your own business you have heard most of these before: Oh, that’s already been done. Nothing new or great in that. Too much competition there. Nobody will buy that. That’s impossible. There are a couple of things I want to point out here. If you are … Read more
The best way to succeed is to work on your passion. Doing what you are passionate about automatically increases your chances of success…Why? Because once you are working on your passion you don’t have to answer those intelligent questions: Why are you doing this? What will it do for you? Will it make you money? … Read more
Everybody starts somewhere. Whether you are a booming business or a startup at some point you want to consolidate what you had been doing online. Not everyone starts on the right foot… Ah! Many businesses desperately spend their top dollars just to get enough customers and then they are stuck! (Not sure where to spend … Read more
Who cares for a digital marketing plan…right? Particularly when you are already on Facebook, LinkedIn, Twitter and more… Maybe you also have a content marketing calendar and a regular fresh content to go. Not just that a paid traffic budget and campaigns running on leading ad networks. All this without a digital marketing plan… Yes, … Read more
Everything was going smooth… Banks were raising debt, Governments were funding bailouts and repetitive boom and bust kept the stock market racing. A perfect economic chaos that keeps everyone busy and makes some people really rich. Recently none other than our beloved investment icon Warren Buffet (CEO of Berkshire Hathaway) said bitcoin was “probably rat … Read more
Seems like yesterday when my Dad was in town with me and we went shopping with a “grocery list” in a mall. Now, this is the period when the Indian economy was in a boom, shopping malls were an “in” thing and everyone was discussing how our pet small shop owners will be pushed out … Read more
If you are not living under the rock you would have heard how AI and Machine Learning is changing the world we live in. While you may feel that “robots taking over your life” is a likelihood you will not see in your generation… It’s exactly the opposite! Yes, the robots have already taken over… … Read more
I have been very fond of cooking, working out and eating…you can say that I have an evergreen appetite and I won’t mind an extra serving even if my tummy was full. I am particularly fond of experimenting with different cuisines and have a record of taking over kitchen when needed (Extra guests, cooking on … Read more
You must have read a lot about teamwork and I am not going to bore you with another “piece” on why teamwork is important… You ask anyone around you about teamwork and everybody will swear by it. So let me clarify I don’t have anything against teamwork but I want to shed some light on … Read more
I went to office or work as we know it almost for 20 years. Frankly its hard to remember which weekend was the greatest one. But come Sunday evening and I would have a sinking feeling. A feeling of losing something…like why can’t I be in this weekend mode for little longer…? Did you know … Read more
Saturday is here and you are living your weekend. You are thankful that you can relax after that “hectic” week that passed by like a whirlwind. You are probably having a “me” time today asking yourself questions and reflecting a lot of things that went by… Why would you care if the earth is round … Read more
When you ask many people about why they are not doing what they love. They answer as if somebody is pushing them to do what they are doing on daily basis… Well, I have to do this…and that and though I don’t like it I have to do it daily! The truth is you are … Read more
I created my first blog in 2007. back then it took me roughly a week to put everything in order. That blog never had its first post…Looking back I don’t want to repeat the same mistake. If I had that thing going on I would have had immense introspection… Found great ideas to build on… … Read more
One of the most fundamental lessons in selling is “Facing Rejection” A lot of people actually relate rejection with selling but that is not true. Every one of us is selling something or other all the time. Moms and Dads sell to kids, Teachers sell to students, Managers sell to their teams. Who doesn’t “ask … Read more
Recently I was asked “What is the best way to market yourself online…” The question is simple…right? I would have gotten away with some generic answer. But then this type of question always triggers a “turbulent sensation” in my mind and gut. (Great question to ask as an ice breaker I guess) Let … Read more
I don’t know if this is for everyone or only me…When I was a kid entertainment was scarce yet very fulfilling. There were couple of NEWS channels and lot of informed people just watched one news a day. We as kids loved couple of hours TV serials on Sundays and loved the time guests … Read more
Do you have issue figuring out what you want? Sometimes you did figure…and then it was not? Can you really figure what you want? When it comes to knowing what you want…you would generally pass through 3 possible stages. 1. You never thought about it. (So you start thinking) 2. You think … Read more
