Being a successful marketer has many advantages. One of them is ability to connect a market need with a right product. (or vice versa) Now this is not an ability every marketer possesses by birth. It develops by learning, trial and error, hands on experience. In this journey you have to try out different products … Read more
Can we create better immersive learning experience exploiting technology… but without going on an overdrive?
The traditional classroom training model is well understood. A blended learning module on the other side throws up new challenges. Expectations are not clear and if that’s not enough… there’s no orientation to this new approach.
If you had been following news lately particularly on social media. There is a high chance you read about AI already. So here is what you read already: AI will make the repetitive tasks easier Your ability to work with robots will enhance your job role It will enable employees to take up strategic roles … Read more
If you are eyeing organic traffic, you need to stick to what’s in demand online. Search engines are the most important aspect of bringing new customers to your website. I don’t have to tell you… many people who have never heard of your site will use a search engine, land on what they are looking … Read more
You might not want to become a full-time copywriter. But I bet if you run a business you would love to have a better grip on it. As this can help you understand how well you’re communicating with your customers. Are you able to get the benefits of your product across? This one skill makes … Read more
It is vital that during the planning stage of your copywriting for the web, you understand what it is, exactly, you hope to accomplish. So here is what’s on top of your agenda: Increase direct sales, Build a subscriber base, Circulate information Provide technical support. But to get any of this, you must make sure … Read more
So what goes in the mind of your website visitor? What is he doing on your website? What does he want? Why is he there? Well if you can know that in advance and plan out to give him what he exactly wants. He will be a happy visitor. Now what does that mean? … Read more
What’s with the web copy… and how web copywriting is different? What’s the big deal with the web copy you ask. And wonder if writing an effective copy really calls for a specialist. Most of the people think writing web copy is easy… which isn’t. Why? Because you just don’t want to put some content … Read more
Remember where we left last time? The Easy Way Out? (Finding out who you are) Start with: What do you do? (What are you good at…) What have you done? (How did your journey go so far…what did you find?) What do you want to do? (Where do you want to go from here?) Preferably … Read more
So what does Finding out “who you are” has to do with branding yourself or your business? The essence is to find a connection between you and your product or services. (More on that later) For now, let’s concentrate on finding out “who you are”. There are various ways to approach this and most likely … Read more
If you had been in a discussion about starting your own business you have heard most of these before: Oh, that’s already been done. Nothing new or great in that. Too much competition there. Nobody will buy that. That’s impossible. There are a couple of things I want to point out here. If you are … Read more
The best way to succeed is to work on your passion. Doing what you are passionate about automatically increases your chances of success…Why? Because once you are working on your passion you don’t have to answer those intelligent questions: Why are you doing this? What will it do for you? Will it make you money? … Read more
Everybody starts somewhere. Whether you are a booming business or a startup at some point you want to consolidate what you had been doing online. Not everyone starts on the right foot… Ah! Many businesses desperately spend their top dollars just to get enough customers and then they are stuck! (Not sure where to spend … Read more
Who cares for a digital marketing plan…right? Particularly when you are already on Facebook, LinkedIn, Twitter and more… Maybe you also have a content marketing calendar and a regular fresh content to go. Not just that a paid traffic budget and campaigns running on leading ad networks. All this without a digital marketing plan… Yes, … Read more
Everything was going smooth… Banks were raising debt, Governments were funding bailouts and repetitive boom and bust kept the stock market racing. A perfect economic chaos that keeps everyone busy and makes some people really rich. Recently none other than our beloved investment icon Warren Buffet (CEO of Berkshire Hathaway) said bitcoin was “probably rat … Read more
Seems like yesterday when my Dad was in town with me and we went shopping with a “grocery list” in a mall. Now, this is the period when the Indian economy was in a boom, shopping malls were an “in” thing and everyone was discussing how our pet small shop owners will be pushed out … Read more
If you are not living under the rock you would have heard how AI and Machine Learning is changing the world we live in. While you may feel that “robots taking over your life” is a likelihood you will not see in your generation… It’s exactly the opposite! Yes, the robots have already taken over… … Read more
I have been very fond of cooking, working out and eating…you can say that I have an evergreen appetite and I won’t mind an extra serving even if my tummy was full. I am particularly fond of experimenting with different cuisines and have a record of taking over kitchen when needed (Extra guests, cooking on … Read more
Continuing from where we left yesterday… (Is teamwork overrated) I made a point (if you will) about why Individuality is important. Why would you want to enhance your individuality? Is it worth it? Is it better than being a team player? Firstly let’s appreciate the fact that an individual as it may sound be a … Read more
