Digital Marketing Planning Archives

PPC Expert Bangalore – Reach New Heights In Your Business With Effective Marketing

Your business is missing out on a lot of potential customers if you don’t employ PPC marketing. With the advent of the internet, it’s become easier than ever to reach new heights in your business with an effective digital marketing strategy. With the right PPC expert in Bangalore, you can make a lasting impression on your customers and improve your company’s visibility.

PPC experts specialize in finding potential customers for your products or services by using Google AdWords or Facebook Ads to drive traffic to your website. Through their expertise, they provide businesses with strategic marketing solutions that are designed to grow their business. PPC experts will help you achieve better conversion rates, increase traffic to your website, and most importantly increase revenue. Here are some insights into how you can use PPC experts to improve your business today!

The importance of PPC Experts

PPC experts are important to any company looking to improve its online presence. With the right PPC experts in Bangalore, you can find more customers and increase your conversion rates.

The first step is to determine what type of business you have. The best PPC experts will be able to help you identify your niche and craft a marketing plan that’s tailored to your specific needs. By working with an expert, they can design a marketing strategy that will help you reach new heights in your company.

Working with a PPC expert can give you more time to focus on other aspects of running your company while they develop the perfect digital marketing strategy for your business. They can work on building campaigns, managing accounts, finding leads, and so much more on behalf of your business so that you don’t have to take the time away from other responsibilities.

Digital marketing is an essential part of any successful business today and there are many ways to do it effectively! If you want more traffic to your website or higher conversions rates, it’s time to work with PPC experts in Bangalore who will help make it happen!

What does a PPC Expert do?

A PPC expert will help you generate highly targeted traffic to your website using Google AdWords and Facebook Ads. They do this by optimizing your ads for their target audience and for your desired conversion rate. A PPC expert will also use their expertise to create a tailored strategy that is designed to improve the quality of your leads and make them more interested in your products or services.

Why should you use a PPC expert?

PPC experts offer you a diverse range of solutions to choose from. Whether you are looking to improve your conversion rates or drive more traffic to your website, PPC experts can help you find the right solution for your business. They will be able to determine which advertising strategy would work best for your business and provide you with a detailed plan on how they would execute it.

2) You don’t have in-house expertise

Although digital marketing is now easier than ever, it still requires expertise in order to be successful. With so many variables that need to be taken into account, it’s important that you employ the services of experts who know what they’re doing. A PPC expert in Bangalore specifically understands how Google AdWords works and knows the latest trends as well as best practices when it comes to digital marketing solutions. This makes them qualified for the job!

3) PPC experts make it easy for you

When you hire a PPC expert in Bangalore, they will create various campaigns that fit your specific needs and goals. This means that all you’ll have to do is sit back and watch as they run these campaigns while providing continuous updates on their progress so you can tweak them if necessary. This is an excellent way for businesses with limited time and resources to invest in their online marketing efforts!

How to find the right PPC expert for your needs

Finding the right PPC expert for your business needs is essential to a successful relationship. When you employ the services of an expert, they’ll need to know exactly what type of marketing results you want and how much money you’re willing to spend.

You should also consider how experienced the PPC expert is that you choose. Ideally, the person will have experience in your industry which will make them more qualified than someone who has no experience in your industry. It also makes it easier for them to come up with innovative ideas and market solutions because they have industry-specific knowledge.

Another important consideration is whether or not the PPC expert can work collaboratively with your company’s employees. For example, if there are designers on your team, the PPC expert should be able to work with them seamlessly and not create any issues with communication. This ensures that there are no delays in getting a project done and sticking within a budget.

Conclusion

PPC experts are one of the best ways to get your business noticed online. Whether you need a PPC expert to help you with your existing marketing strategy or a complete PPC makeover, they can be a valuable addition to your team. Contact Arshad today to learn more about the benefits of PPC and how we can help you reach new heights in your business.

Where Is Your $ Going? Challenges In Tracking Digital / Offline Marketing Success.

Everybody starts somewhere. Whether you are a booming business or a startup at some point you want to consolidate what you had been doing online. Not everyone starts on the right foot… Ah! Many businesses desperately spend their top dollars just to get enough customers and then they are stuck! (Not sure where to spend or just don’t have enough income to continue)

[su_note]Main culprit: No tracking of the marketing spend and the results brought in.[/su_note]

Whatever your case is if you missed on having a proper digital marketing plan I don’t blame you. When businesses start they operate in a chaotic environment. They do everything possible to land in leads and grow their businesses. It’s only after they start looking at the books they realize a need for tighter control on where their marketing budget is going…

Businesses often realize it after they set “scaling up” as their priority.

A business that is focused on scaling up needs couple of fundamentals in place… It doesn’t matter if you run offline or digital marketing you should have the following in full grasp

Cost per lead: This is the cost that you incur bringing in single lead or prospect. A potential customer warming up to the idea of using your product or service.

Cost per sale: This is the total cost that you incur to bring in a single sale.

With this ready, you have a baseline that you can possibly work on in improving both offline and online.

Any new marketing system that you test will have acceptance possibly when it breaks these two of your controls. Off-course there are other factors involved and many times the cost of online leads and sales may differ greatly from offline.

But its certain that you need these numbers on your fingertips if you are serious about scaling up.

Now you may ask what if I am an established business but don’t have that number or I am just starting?

Well, If you are an established business would suggest arriving at the costs as follows:

Cost per lead = Total Spend on Marketing or Advertising/Number of leads.

Cost per sale = Total spends on marketing or advertising/Number of sales.

I will come to a business starting fresh in a moment…before that, there are some challenges you will face.

A lot of businesses do varied offline advertising in a generic manner and have no way to zero in on what marketing effort brought what lead. You can change this with a bit of modification to your advertising/sales methods and convert them into a direct response ad or track them in a specific manner with help of references or tracking numbers. (More on that some other time)

But before you jump into “complete transparency” on your marketing budget it would be worthwhile to calculate your costs based on collective offline methods so that at least you have a number to look at when it comes to costs in terms of offline leads or sales.

On the digital side of marketing, this is comparatively easier as you can not just track your advertising methods but even go at the individual campaign levels.

O.K that was for a business looking at rationalizing there existing marketing efforts.

For someone who is starting fresh the thing about tracking/references to offline marketing or having a direct response copy is still applicable but it shall be easier to implement as you are aware of the challenges businesses would face. (For not having them in place)

On the side of digital marketing if you are starting fresh the data generated running campaigns over first few months will start giving you valuable pointers on your cost per lead and sale.

Hope that clarifies a way to track your expenses on Marketing both offline and online. If you are looking for any help in implementing a system to track your offline sales or putting up a digital marketing plan… look no further! I offer businesses 30 minutes free consult and you can claim it by clicking right HERE.

What is digital marketing plan and why should you have one?

Who cares for a digital marketing plan…right? Particularly when you are already on Facebook, LinkedIn, Twitter and more… Maybe you also have a content marketing calendar and a regular fresh content to go.

Not just that a paid traffic budget and campaigns running on leading ad networks.

All this without a digital marketing plan…

Yes, you see where I am getting at? Most of the businesses are knee deep into “social media marketing” but have no clue why they got into it… or even what they want from it.

They say planning is essential for success and there is no difference when it comes to digital marketing. The biggest loss of not having a plan is that you can’t really go back and prove your progress… other than showing an increase in likes and shares or increase in indexed pages.

All these measures are good to have but don’t really make a lot of business sense. Why? because these measures do not have a direct impact on the health of your business. The lifeblood of your business is leads and sales, not likes, shares or loves.

In short, without a digital marketing plan you lack a sound digital strategy and most likely your spend is going down the sinkhole.

So what exactly is a digital marketing plan and do you need one if you are already all over the social networks?

Simply put digital marketing plan lets you address 4 fundamental aspects to have higher success in generating leads and sales.

Tells you where you are right now. (Particularly helpful to “jump the gun” fans.
Helps you set your goals (business objectives), reinstate your purpose and decide on vehicles you want to use in your digital marketing.
Helps you assess your capabilities and resources, identify opportunity areas and set clear expectations, goals, and benchmarks.
Helps you set the target for ROI and lets you fine-tune your approach over time increasing your chances of success. (Profits and business growth)

Believe it or not, digital marketing has to be driven by numbers and the ones that really count (Leads and sales) and once this is clearly understood and implemented results can be far-reaching.

A clearly charted digital marketing plan addresses the “whys” and “hows” thereby addressing the strategic part of achieving the business goals. Not just that it also helps better understand the target market, competitors, tactics, channels/vehicles and measurement of performance.

One of the most important aspect that any business needs to have the pulse of is “Cost per lead” and “Cost per sale”. The best part is if you have a well planned digital marketing strategy you can easily track costs and returns from your efforts.

This gives more clarity on how much you might be willing to spend in cold outreach or branding and awareness level campaigns.

Further, if you want to really utilize all the superpowers of digital marketing its time you started using direct response marketing widely across your marketing channels.

After-all the biggest score of online marketing is its real-time reach with immediate feedback and then why not reach the right people, engage them, qualify and sell them when they are ready.

Studies suggest a properly qualified lead is more likely to buy, results in the faster sales cycle and increases the rate of conversion. The best part it lets you automate the whole lead gen, nurturing and conversion cycle. (Now imagine how it impacts your scalability)

In short Digital marketing, planning will let you tie together all the loose ends and get result oriented. The more you delay farther you are from the truth and making right moves on your digital marketing spend.

Start with your digital marketing planning today! Ask me HOW.