Let’s be real.
Most people who “plan to sell on Amazon” never actually go live.
They start researching.
They sign up.
Then they hit a wall of jargon: GST, UPC, shipping templates, image guidelines…
Suddenly, what felt like a side hustle becomes a spreadsheet nightmare.
Here’s what I tell every founder, side-hustler, and seller-in-the-making:
Amazon wants you slow. I want you live.
Over the past 3 years, I’ve built and fixed dozens of Amazon stores — for D2C brands, solopreneurs, and first-time sellers.
What worked wasn’t another 30-hour course.
What worked was speed, structure, and systems.
So I built a 7-day launch framework — designed to get you live fast, without skipping compliance or bleeding margin.
Let’s break it down.
Day 1: Set Up Seller Central the Right Way
Most people fumble here — and waste 3 days going back and forth with approvals.
Here’s what you need ready before you even click “Sign Up”:
- GSTIN (must be in the name of the business entity)
- PAN card (linked to the GST above)
- Bank account with IFSC
- Mobile number & email (not already used on Amazon)
- Active address proof (utility bill or bank statement within last 90 days)
Pro tips:
- Use a business email ID — not your Gmail
- Have all docs scanned and named clearly before upload
- If you’re going sole proprietorship, register your brand name alongside (you’ll need it on Day 4)
Once your account is created and documents are uploaded, wait for verification. It usually takes 24–48 hours.
Don’t waste this window. Day 2 is where you prep the next move.
Day 2: Nail Your First Product Research (With Intent to Sell, Not Scroll)
Here’s where most sellers drift.
They binge-watch YouTube gurus.
They chase the “most profitable niche.”
They wait for a product idea to feel magical.
But the truth is:
If it doesn’t solve a need, it doesn’t sell — no matter the margins.
Here’s my Day 2 rule:
Pick a product that either solves a pain or enhances a routine. That’s it.
Use this checklist:
- Price between ₹299–₹1499 (impulse buy range)
- Lightweight (under 500g) = cheaper shipping
- Not fragile or perishable
- Can be private labeled (not generic)
- Existing competition? Good. Just check reviews and offer better design, bundles, or copy
Free tools to get started:
- Amazon Best Sellers (per category)
- SellerApp Free Chrome Extension
- Brand Analytics (if account gets early access)
At this point, you don’t need to finalize packaging or ads.
You just need clarity: what are you selling, and why?
Tomorrow, we’ll talk listings — the most misunderstood step.
Day 3: Craft a Listing That Doesn’t Get Ignored
Your Amazon listing isn’t just a product page — it’s your 24/7 salesperson.
And 90% of sellers write theirs like a product spec sheet.
Here’s the rewrite that works:
- Title – Focus on keywords + clarity. Example: “Double Wall Stainless Steel Coffee Mug – 350ml | Travel Friendly | Insulated”
- Bullet Points (5) – Use this format:
- Point 1: Key Benefit
- Point 2: Who It’s For
- Point 3: Feature That Solves a Frustration
- Point 4: Trust Signal (Material, Origin, Certification)
- Point 5: Bonus (Free eBook? Washable cover? Extended warranty?)
- Description – Tell a story. Don’t just list features.
Imagine someone scrolling at 11PM — give them a reason to say, “This is exactly what I needed.” - Keywords (Backend) – Use tools like:
- Helium10 (Free trial)
- Google Keyword Planner
- Amazon auto-suggest (type your product slowly and note what pops)
Optional: If you’re building a brand, apply for Brand Registry now. It takes 1–2 weeks and lets you add A+ content later.
But you don’t need it to launch.
Day 4: Get Your Product Photos Right (Without Overthinking)
Amazon buyers don’t read. They scan.
Your image is your hook — your copy is the closer.
Here’s what every listing must have:
- Main Image – Plain white background, product centered, high-res (2000px+)
- Lifestyle Image – Show it being used (e.g. a hoodie being worn, or a kitchen tool in action)
- Infographic – Highlight dimensions, benefits, usage
- Packaging – What will arrive in their hand?
- Comparison – “Why choose us?” — create a simple chart vs competitors
Tips:
- Use Canva for layout.
- Use AI tools like Pebblely or Photoroom for clean, fast edits.
- Show hands, faces, context — not just flat products.
Remember: clarity > cleverness. The job of the image is to help them say “yes.”
Day 5: Backend Setup, Shipping & Account Hygiene
This is where most founders hit the “I’ll do it later” wall.
Let’s break it down step by step:
Logistics:
- If you’re self-shipping (Easy Ship), enter your pickup address and create shipping templates
- If you want Amazon to handle delivery (FBA), start creating a shipment plan now. But note: FBA has a longer setup timeline and storage fees.
Inventory:
- Add your product to “Manage Inventory”
- Set stock quantity, pricing, and shipping time
- Double-check weight and dimensions (Amazon charges based on this)
Pricing:
- Avoid ₹499 or ₹999 unless you’ve tested margin
- Factor in:
- Referral fee (usually 12–15%)
- Shipping
- Packaging
- GST
- Ads (you’ll need them soon)
Account Hygiene:
- Fill in all sections under “Account Info”
- Verify tax settings
- Set up your return policies
- Activate 2-step login to avoid getting locked out during setup
It’s tedious — but it’s your foundation.
One wrong detail here can delay your first order by days (or worse — send you into account health hell).
Day 6: Launch Day — Turn on the Lights (and the Ads)
Congratulations. You’re live.
Now don’t ghost your product.
Many sellers go live and… disappear. They expect orders to trickle in just because they’ve listed something.
But Amazon isn’t a waiting room. It’s a battlefield.
Here’s what to do on Day 6:
Set Up Your First Ad:
- Go to Campaign Manager
- Choose Sponsored Products
- Start with Auto Campaign (Amazon will test placements for you)
- Daily Budget: ₹300–₹500
- Bidding Strategy: Dynamic bids – down only
Let it run for 7–10 days. You’ll use the data later to refine targeting.
Monitor:
- CTR (click-through rate): Below 0.3%? Your image or title needs work
- ACoS (advertising cost of sale): Don’t panic — it will be high early on
- Orders: Any early traction is a signal. No orders? Revisit pricing or listing clarity
Bonus: Ask 3–5 friends to place an order (without leaving a review yet). Amazon ranks listings with early velocity.
But don’t fake reviews. It’s a fast way to get suspended.
Day 7: Build Trust — Reviews, Returns & Rhythm
By now, you’re live, running ads, and checking metrics.
Here’s how you build trust from Day 7 onwards:
1. Request Reviews — the Right Way
- Use Amazon’s “Request a Review” button after delivery
- You can also enable “Buyer-Seller Messaging” to politely check in with customers
2. Set Expectations
- If something breaks or delays — communicate early
- Answer queries within 24 hours (it affects your seller rating)
3. Avoid Common Post-Launch Traps
- Don’t change pricing daily — it confuses both buyers and Amazon’s algorithm
- Don’t list new products until your first one is stable
- Don’t ignore returns — track reasons and learn
Your job now isn’t just to sell — it’s to build rhythm.
Final Thoughts: Start Small. Move Fast. Fix Later.
You don’t need to be perfect to sell on Amazon.
You need to:
- Start
- Show up
- Iterate
Perfection is where momentum goes to die.
The truth is, most people stay stuck in planning mode — chasing the perfect idea, the perfect packaging, the perfect timing.
That’s how Amazon becomes a dream that dies in a spreadsheet.
But if you take these 7 days seriously?
You’ll have something most people never do:
A live product. A working listing. Real data.
And a system you can now scale, improve, and grow.
Need Help Cutting Through the Setup Fog?
You don’t need another YouTube video.
You need clarity and action.
I offer a free 30-minute strategy call where we can:
- Review your Amazon setup (live, on screen)
- Identify bottlenecks and slowdowns
- Give you a roadmap — whether you’re launching your first SKU or fixing your fifth
No pressure. No fluff.
Just clean, clear momentum.