Category: Web Copywriting

Being a Search Engine Candy: How to Find Effective Keywords and Keyword Phrases

If you are eyeing organic traffic, you need to stick to what’s in demand online. Search engines are the most important aspect of bringing new customers to your website.

I don’t have to tell you… many people who have never heard of your site will use a search engine, land on what they are looking for, at your site or at someone else’s. But unfortunately, a search engine is neither psychic nor intuitive. Here is an important thing to understand…They will not find what people are actually looking for but rather what they are asking for.

But then how do you know what people are looking for? Simple…there are a number of different ways in which you can get ahead of the competition. This in relation to people’s search habits. (and what they ask for vs. what they really need)

There are many effective programs you could trust to get deep into the keyword and phrases game. One of these is Word Tracker, which can be found at WordTracker.com. You can start with this completely free. With this program, you will get feedback in relation to key phrases that you submit to it. Not just that It also makes recommendations in relation to similar key phrases. Then you can test them against the most important search engines and directories on the web.

It tells you just how many people are searching for a particular phrase, and how much competition exists from other sites.

After this Word Tracker assigns each phrase with a Keyword Effectiveness Index (KEI) ranking.

So how does this information help you? by using the phrases that attract the most interest, but the least competition, appropriately throughout your site in both copy and page titles, it will make it more receptive to the search engines and directories. (People should find what they are looking for…)

So when it’s time people start looking for a particular product or service online, then your site should be one of the first page they see in their search results.

The best time to include a keyword or key phrases searches is when you start building your site. This will then mean you don’t need to rewrite your copy again and again. While you could do this anytime. It is important to understand if you are not researching what your customers want or not thinking through this you are missing out (BIGTIME). And this is where your competition could be winning.

Recently there is one great addition to keyword tools and it’s the keywordseverywhere.com tool. This one works right in your browser and even tells you the search volume, CPC, and Adwords competition. All right in your browser! (It’s a browser plugin)

This is a great way to keep yourself focused on the right keywords and phrases. A keyword strategy rightly done will not just land you tons of traffic but attract more inquiries and sales.

Finding the right keyword is the easy part. Getting a copy done with right SEO juice on your website is whole other story. If you want to hit your keywords and phrases RIGHT and rise above the competition. Click here for your FREE 15-minute consult. Might as well start charging for this any time 🙂

Writing Effective Copy for the Web (Words on the web page)

You might not want to become a full-time copywriter. But I bet if you run a business you would love to have a better grip on it.

As this can help you understand how well you’re communicating with your customers. Are you able to get the benefits of your product across?

This one skill makes or breaks your business. So are you interested to discover how to write effective copy on the web?

Writing effective copy for the web is easy if you follow a simple blueprint. There are two primary areas that you should look at.

It is the page title and the META descriptions.

Why? Because these are the first two things that a person will see when searching the web for a particular product or service.

However, the point to be noted is this may not actually apply to all search engines. Even directories included as some will not show the META description at all. In some cases, they will show a snippet of the content from your site.

That said, let’s look at how these areas are important in your web copy.

  1. Page Title – This is the first thing that any visitor will see when carrying out a search on the web.
  2. META Description – Usually the 2nd thing visible to the visitor when carrying out a search through a search engine or directory.

It is important to remember that both of these are likely to be produced on the Search Engine’s Results Page (SERP’s).

  1. Heading Tags – This will relate to specific subjects within your site.
  2. Visible Content – This is the CORE that you should focus on in order to produce effective copywriting for the web. These are provided below in the order of importance.
  3. Hyperlinked Text and Title Attribute – This is frequently displayed as a “tool tip”. Which is a short message that appears when the hover (cursor) pauses over a particular object?
  4. Alternate Text Tags – This should be for an image and is not to be used for stuffing with keywords that do not apply to it.
  5. META Keyword Tags – There was a time when this was held in high esteem. Unfortunately, due to severe abuse, these are not as strong as they use to be in ranking your page.

In fact, most search engines will no longer be looking at these as a relevancy factor during their search. So it is important that you make sure the keywords you use in this tag are to be found in the visible content for the page.

Your copy may be great but if you miss to align it with the way search engine reads… Google gods will not bless you with organic impressions. And if that’s the only source of your traffic. It is highly likely that your content will be hardly read.

And you don’t want that. So keep in mind there are two aspects to your webpage.

The tech side of how it reads to the web spiders and the Search engine gods.

Then it is how it reads to the actual visitor.

You can’t afford to miss them either. You need to carefully understand what you are communicating on both fronts.

Then the most important part:

The easiest way to effective copywriting is carefully researching your keywords and phrases. What is the point of writing any copy, if you do not know what it is actually that your target audience is searching for?

Targeting correct keywords and phrases will mean you reaching the right audience. And higher chances of making a sale and growing your business.

Not sure how copy needs to be working on your website? I have more than 5 years of experience in aligning copy to the right audience. And the best part I offer first 15 minutes of consultation totally FREE. Claim yours now!

Web Copywriting is about planning in order to succeed

It is vital that during the planning stage of your copywriting for the web, you understand what it is, exactly, you hope to accomplish.

So here is what’s on top of your agenda:

  • Increase direct sales,
  • Build a subscriber base,
  • Circulate information
  • Provide technical support.

But to get any of this, you must make sure that your web copy can help you achieve these goals.

It is important to decide who your ideal customer is and what it is that they want. Then find and craft the words that will most effectively bring these people to your site.

It is also important to remember that a detailed plan will make all the difference. Without it, it will become impossible to know who you are targeting. Without a target, you are likely to miss out on people who are willing and eager to pay for your help and expertise.

So if you are planning your web copy… Remember that your target audience is way smarter and more knowledgeable than the typical visitor to a site.

Now that you have started planning, you need to start looking at whom to target.

Targeting is used to figure out which type of customers we want to reach. What are the problems they can get solved by using your product?

It is thus vital that you communicate well. And in relation to every single benefit that your product offers. Then, once you are able to determine who you need to target, you can begin to search them out.

So start building a profile of those people who will benefit from your help the most. Once you know who they are, then begin by repeatedly using strong web copy, and the most magnetic of the benefits your product can offer as bait.

At last, you have found your target audience, and now you must develop a strategy for writing your copy. In order to do this, the best way is to do the following:

  1. In the first part, write about what exactly the customer wants.
  2. The tone is how your writing sounds to those that you are targeting.
  3. When executing your copy it is important that you are able to present your idea to them in an easy way.

What is most important is that you think about all three of these things in equal amounts, and do not allow any one of them to overshadow the others.

If you take care of these fine points in your web copy you will be way ahead from your competition. If you need help with web copywriting don’t hesitate to contact me directly. In fact, I offer a FREE 15-minute discovery session that you can claim right now.