If you are eyeing organic traffic, you need to stick to what’s in demand online. Search engines are the most important aspect of bringing new customers to your website.
I don’t have to tell you… many people who have never heard of your site will use a search engine, land on what they are looking for, at your site or at someone else’s. But unfortunately, a search engine is neither psychic nor intuitive. Here is an important thing to understand…They will not find what people are actually looking for but rather what they are asking for.
But then how do you know what people are looking for? Simple…there are a number of different ways in which you can get ahead of the competition. This in relation to people’s search habits. (and what they ask for vs. what they really need)
There are many effective programs you could trust to get deep into the keyword and phrases game. One of these is Word Tracker, which can be found at WordTracker.com. You can start with this completely free. With this program, you will get feedback in relation to key phrases that you submit to it. Not just that It also makes recommendations in relation to similar key phrases. Then you can test them against the most important search engines and directories on the web.
It tells you just how many people are searching for a particular phrase, and how much competition exists from other sites.
After this Word Tracker assigns each phrase with a Keyword Effectiveness Index (KEI) ranking.
So how does this information help you? by using the phrases that attract the most interest, but the least competition, appropriately throughout your site in both copy and page titles, it will make it more receptive to the search engines and directories. (People should find what they are looking for…)
So when it’s time people start looking for a particular product or service online, then your site should be one of the first page they see in their search results.
The best time to include a keyword or key phrases searches is when you start building your site. This will then mean you don’t need to rewrite your copy again and again. While you could do this anytime. It is important to understand if you are not researching what your customers want or not thinking through this you are missing out (BIGTIME). And this is where your competition could be winning.
Recently there is one great addition to keyword tools and it’s the keywordseverywhere.com tool. This one works right in your browser and even tells you the search volume, CPC, and Adwords competition. All right in your browser! (It’s a browser plugin)
This is a great way to keep yourself focused on the right keywords and phrases. A keyword strategy rightly done will not just land you tons of traffic but attract more inquiries and sales.
Finding the right keyword is the easy part. Getting a copy done with right SEO juice on your website is whole other story. If you want to hit your keywords and phrases RIGHT and rise above the competition. Click here for your FREE 15-minute consult. Might as well start charging for this any time 🙂