Why you should own a domain in your own name?

Why should you own a domain name in your name is a question you will ask sooner or later. A lot of people think that owning a domain name in my business name is much better and keep their own name in last priority. The most common reason for that is generally that people are not sure as to how they will use the domain name or what benefit it will bring in. Some are not just comfortable having there own name for domain.

Truth be told you should not miss a chance and book your own name as domain name and think about how will use it later. There are a plenty of reasons for that and most important being that top level domains are running out if you have not booked your own name as domain now is the time to check if its still available. IF you lucky to have an unusual name you might still have it available. If not you need to look at the next best option like including meet,workwith or know before your name depending on how you are planning to use your domain name.

Here are top 5 reasons why you should book your personal domain.

1. Personal Branding: The best branding you will ever do is personal branding. There are many reasons for that. You wont realize but there are ways to exploit your own brand for your own good. Including but not limited to promoting your own business, promoting what you stand for, promoting yourself as an Leader, Hobbyist or an Activist.
   Once you develop certain level of clout in the online space in the area of liking you would be in a position to effect general opinion of people following you. You may be able to help them, solve there problem, sell them or promote a product or service to your liking.
   One has to remember that people like to buy from people and its easier to establish your own brand than a company any given day. People like it when its real, When somebody real is behind something in flesh and blood than buying or getting influenced by what is promoted by a company of corporation.
   If you have not noticed just observe how celebrity endorsements or always in demand and they promote the biggest corporations in this world. The reason for that is that the companies behind the brand development are seeking an identity in flesh and blood to stand by with what people can identify with.
   You have an option to do it much easier for yourself. Just in case you are thinking well I am no way a celebrity or Brand and who will be interested to associate with me? Let me tell you it will remain that way until you keep pondering. To establish yourself as an brand booking a domain is just the first step. To truly become a brand and influence people you will have to add value, solve problems and show the path to success.
2. Potential Business Partners, Employers, Hiring Parties need you: It is known fact that today many people including the hiring managers/customers put a name search particularly if you are into freelancing or a consultancy to see what throws up.
   Your own domain in front of the people who are your business prospects is an immediate authority booster. Many people will interestingly browse through your portfolio, Bio and What you have to say about what you do in full detail.
   Needless to say this immediately strengthens your position in the eyes of prospects if you have taken care to brand yourself in the line of your product or services.
3. Your information headquarter: You need a information headquarter online that stands up for all the information that you want to pass on to the public domain. This may include your Portfolio, Bio, Products, Services, Recommendations and even image albums to keep it real.
   You wont realize until you begin but if you are someone with a hobby, business or interest you are already sitting on lot of valuable information that people may be willing to access or pay for.
   Once you have your own name as domain it is easy for you to build know, like, trust among your tribe and move forward in your own endeavor.
4. Personalized email: Well we are all used to having a public free email id. Most of us don’t realize how we can tip things in our favor if we had an email id like yourfirstname@yoursecondname.com or email@firstnamelastname.com instead of having an email id like gmail or mail.com
   A personal email id is a great tool for you to differentiate from the crowd and build an instant repertoire with the person you are interacting with. Every time someone receives an email from your personal id he/she shall unconsciously feel compelled to open and read what you have to say.
   This is almost like the fact that you just cant ignore what your friend has to say about something and you almost always get influenced from what your friends have to say.
   A personal email heightens the sense of talking to someone trusted and gives you a definite advantage over gaining attention and email open rates that you desire.
5. You can use it as custom domains on web 2 platforms: Now this one is particularly interesting. Did you know that some of the worlds busiest platforms with social capabilities like WordPress, Blogger or Tumblr allow you to host custom domains.
   This is a great advantage as you can have your own custom domain on free hosted blog and a super active community at the same time. This can go a long way promoting yourself and your business for free in most of the cases and you have option of scaling up into payed features when you deem fit.