Writing Effective Copy for the Web (Words on the web page)

Effective Copy for the Web

You might not want to become a full-time copywriter. But I bet if you run a business you would love to have a better grip on it.

As this can help you understand how well you’re communicating with your customers. Are you able to get the benefits of your product across?

This one skill makes or breaks your business. So are you interested to discover how to write effective copy on the web?

Writing effective copy for the web is easy if you follow a simple blueprint. There are two primary areas that you should look at.

It is the page title and the META descriptions.

Why? Because these are the first two things that a person will see when searching the web for a particular product or service.

However, the point to be noted is this may not actually apply to all search engines. Even directories included as some will not show the META description at all. In some cases, they will show a snippet of the content from your site.

That said, let’s look at how these areas are important in your web copy.

  1. Page Title – This is the first thing that any visitor will see when carrying out a search on the web.
  2. META Description – Usually the 2nd thing visible to the visitor when carrying out a search through a search engine or directory.

It is important to remember that both of these are likely to be produced on the Search Engine’s Results Page (SERP’s).

  1. Heading Tags – This will relate to specific subjects within your site.
  2. Visible Content – This is the CORE that you should focus on in order to produce effective copywriting for the web. These are provided below in the order of importance.
  3. Hyperlinked Text and Title Attribute – This is frequently displayed as a “tool tip”. Which is a short message that appears when the hover (cursor) pauses over a particular object?
  4. Alternate Text Tags – This should be for an image and is not to be used for stuffing with keywords that do not apply to it.
  5. META Keyword Tags – There was a time when this was held in high esteem. Unfortunately, due to severe abuse, these are not as strong as they use to be in ranking your page.

In fact, most search engines will no longer be looking at these as a relevancy factor during their search. So it is important that you make sure the keywords you use in this tag are to be found in the visible content for the page.

Your copy may be great but if you miss to align it with the way search engine reads… Google gods will not bless you with organic impressions. And if that’s the only source of your traffic. It is highly likely that your content will be hardly read.

And you don’t want that. So keep in mind there are two aspects to your webpage.

The tech side of how it reads to the web spiders and the Search engine gods.

Then it is how it reads to the actual visitor.

You can’t afford to miss them either. You need to carefully understand what you are communicating on both fronts.

Then the most important part:

The easiest way to effective copywriting is carefully researching your keywords and phrases. What is the point of writing any copy, if you do not know what it is actually that your target audience is searching for?

Targeting correct keywords and phrases will mean you reaching the right audience. And higher chances of making a sale and growing your business.

Not sure how copy needs to be working on your website? I have more than 5 years of experience in aligning copy to the right audience. And the best part I offer first 15 minutes of consultation totally FREE. Claim yours now!

Leave a Reply