Starting an online business

Starting online business involves few major steps.

  1. The Niche – Product, Service or offer you want to promote
  2. Promoting – How to promote the offer
  3. Generate Leads- How to generate leads
  4. Convert and Sell – How to convert leads
  5. Scale up, Rinse and Repeat

1. The Niche – Product, Service or offer you want to promote.

This is a step that lands a lot of people in as state of mental block. Don’t spend a lifetime deciding what you want to promote. or get into a road block of having a product before you progress.

Just do a bit of due diligence on what you want to pick up in congruence with your liking or knowledge.

Some examples

  • What are your hobbies?
  • Did you one time like debating, essay writing or even aero- modelling
  • Do a bit of research to find “whats on” is it related in any way with your liking or your hobbies
  • Pick up a area, niche or category and see how deep you can go
  • Pick something with less competition and high profitability.

2. Promoting – How to promote the offer-

When starting don’t build up constraints. If you cant have a website immediately, start building Facebook or Twitter followers on the subject this will also tell you how sought after your interest area is and gives you a great opportunity to start testing offers.

When you can don’t make any delay in booking the domain you want. Do your research in advance on a list of domains you would like to book in advance.

Best way to promote a offer any day is having your own website. This is advantageous in many ways.

  • You own online real state.
  • It helps you get identified and gain authority
  • You operate as an online entity with great focus on the subject

3. Generate Leads- How to generate leads

Leads are generated when you have an ultimate offer and you need a system that ties up with your website and preferably works 24/7 without tiring out. There are two parts to lead generation.

  • Get traffic
  • Capture leads

You generate remarkable and unique content to bring in visitors to your website and then make them leave there contact(mostly email) so that you can revert to them and pitch yourself or build a brand or sell a product. This is generally achieved using optin forms and offering a lead magnet and then building a list with an email marketing application.

4. Convert and Sell – How to convert leads

There are multiple ways to convert leads one of the effective automated method involves taking people to a landing page or a squeeze page. You may even call back leads or send automated emails pitching your offer. Conversion essentially means that leads buy something on offer. This also includes creating funnels based on testing and specific needs of the market.

5. Scale up, Rinse and Repeat

Once you start seeing some success coming, mainly start generating some leads. Its time to celebrate but immediately raise the bar. Look at generating double number of leads that you generated this week or this month. Continuous effort to reach out to audience via the mode you select or a combination of them needs to be done consistently to build a authority and following. What ever small success you achieve its important to optimize it and test it to scale up. Now all that you got to do is just rinse and repeat.

Leave a Reply